The Danes have hygge, the Swedish have saunas, but here, its movement that’s critical to a positive Kiwi lifestyle. We know how important it is for our mental, physical and emotional wellbeing. So here at JB, we’re encouraging more sun fitness, particularly with the “O word” becoming part of our everyday vocabulary.
Sun fitness is not just about SPF - it’s about healthy movement while soaking up nature’s vitamin D, in our great Kiwi backyard. Think running, walking, gardening, surfing, paddle-boarding, even boogie-boarding if that’s your thing! Sun fitness in all its glory.
Whatever sun fitness looks like to you, we urge you to do it safely. Our Everyday Sun Fitness Spf15+ provides excellent protection against damaging UV rays. Aim for top to toe coverage and apply at least 30 minutes before you head out the door.
For the ultimate in protection and prevention, complement your SPF with our CEF Serum. With 15% vitamin C, 1% vitamin E and 0.5% ferulic acid, this unique blend of antioxidants provides eight times the skin’s own photo-defence to significantly increase UV protection.
Here’s to good skin, healthy movement and soaking up the summer sun and our beautiful country. xx