What is CEF Serum and what does it do?
As we head into summer, we wouldn’t be without our Serum CEF. But before we explain why, let’s stay true to our On The Label series and uncover its game-changing ingredients, which rather conveniently, are all in the name…
C - stands for vitamin C, of which it contains a whopping 15%. Vitamin C provides powerful antioxidant protection with the ability to help reverse some of the effects of sun damage and brighten the skin.
E - stands for vitamin E, an antioxidant and anti-inflammatory that renews, softens and protects damaged skin from free radicals and environmental damage.
F - stands for Ferulic Acid. Ferulic works to reduce the formation of fine lines and wrinkles, brown spots, and other visible signs of premature ageing. It works exceptionally well paired with other antioxidants, particularly vitamins C and E, boosting their efficiency.
Designed for daily use, this unique cocktail of ingredients assists healing, neutralises free radicals, supports collagen production, improves skin blemishes and scarring, and works to instantly brighten the complexion. As the biggest skin health cherry on the top, this powerful concentrate provides eight times the skin’s own photo-defence to provide the ultimate in UV protection. Pro tip - teaming CEF with SPF is the best way to ensure a ‘sunburn-free’ summer.